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Author Question: Trade promotions are most effective when _____. a. they are used during off-peak seasons b. they ... (Read 143 times)

kamilo84

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Trade promotions are most effective when _____.
 a. they are used during off-peak seasons
  b. they generate immediate sales
  c. viewed from a long term perspective
  d. they maximize the retailer's efforts and cost
  e. they are constant throughout the year

Question 2

When applying classical conditioning to advertising, the advertised brand would be the _____.
 a. conditioned stimulus
  b. unconditioned stimulus
  c. conditioned response
  d. unconditioned response
  e. preconditioned response



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emsimon14

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Answer to Question 1

b

Answer to Question 2

a




kamilo84

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


jackie

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Reply 3 on: Yesterday
Wow, this really help

 

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