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Author Question: Recent changes in accounting standards now require that promotions expenditures be treated in ... (Read 64 times)

awywial

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Recent changes in accounting standards now require that promotions expenditures be treated in exactly the same fashion as advertising expenditures, namely, as current expenses that are deducted from top-line revenue.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is a stage in perceptual encoding?
 a. exposure
  b. feature analysis
  c. selection of media
  d. retention of information
  e. action based on a decision



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Kdiggy

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Answer to Question 1

False

Answer to Question 2

b




awywial

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Reply 2 on: Jun 29, 2018
Excellent


scottmt

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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