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Author Question: Recent changes in accounting standards now require that promotions expenditures be treated in ... (Read 64 times)

awywial

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  • Posts: 577
on: Jun 29, 2018
Recent changes in accounting standards now require that promotions expenditures be treated in exactly the same fashion as advertising expenditures, namely, as current expenses that are deducted from top-line revenue.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is a stage in perceptual encoding?
 a. exposure
  b. feature analysis
  c. selection of media
  d. retention of information
  e. action based on a decision


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Kdiggy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

b


awywial

  • Member
  • Posts: 577
Reply 2 on: Jun 29, 2018
Excellent

scottmt

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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