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Author Question: The _____ indirectly assesses the degree of emotional response to an advertisement by measuring ... (Read 6 times)

Kthamas

  • Hero Member
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  • Posts: 546
on: Jun 29, 2018
The _____ indirectly assesses the degree of emotional response to an advertisement by measuring minute amounts of perspiration.
 a. TRACE Method
  b. Emotional Measurement System
  c. tachistoscope
  d. pupillometer
  e. galvanometer

Question 2

Feedback affords the source a way of monitoring how accurately the intended message is being received and whether it is accomplishing its intended objective(s).
 a. True
  b. False
 Indicate whether the statement is true or false


cswans24

  • Sr. Member
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  • Posts: 317
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

True


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