« previous next »

Author Question: In a Starch analysis, a magazine ad for Absolute vodka received a score of 140 . What does this ... (Read 42 times)

B

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
In a Starch analysis, a magazine ad for Absolute vodka received a score of 140 . What does this mean?
 a. That particular ad scored 140 percent above comparable ads.
  b. That particular ad scored 40 percent above comparable ads.
  c. The percentage of respondents who read half or more of the written material in the ad was 40 percent.
  d. The percentage of respondents who recalled seeing the ad was 40 percent.
  e. That particular ad is capable of generating market-share gains of 40 percent.

Question 2

The compensatory heuristic allows you to make trade-offs among the attributes of different options when making a decision.
 a. True
  b. False
 Indicate whether the statement is true or false


jaykayy05

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

True


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Pedigree analysis (Widows Peak) Pedigree analysis (Widows Peak)
Line analysis of Titian, Assumption and Consecration of the Virgin. Line analysis of Titian, Assumption and Consecration of the Virgin.
Frequency Analysis of Letters Used in the English Language Frequency Analysis of Letters Used in the English Language
Chi-Square Analysis of Mendel's Data Chi-Square Analysis of Mendel's Data
Probability Values of Chi-Square Analysis Probability Values of Chi-Square Analysis
Genetic analysis of vulval development in C. elegans Genetic analysis of vulval development in C. elegans
Video: Carpal Tunnel Syndrome

For a complete list of videos, visit our video library