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Author Question: A film or videotape of a sequence of drawings with simultaneous playing of audio to represent a ... (Read 84 times)

corkyiscool3328

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on: Jun 29, 2018
A film or videotape of a sequence of drawings with simultaneous playing of audio to represent a proposed commercial is a(n) _____.
 a. liveamatic
  b. photomatic
  c. storyboard
  d. ripomatic
  e. animatic

Question 2

There are indications that baby boomers are retaining many of their more youthful consumption habits. Which industries would be the most influenced by this phenomenon? Discuss how marketing strategies would be impacted.


amanda_14

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

Health and beauty aids is one industry that would be significantly influenced by this phenomenon. For example, the increased purchases of hair-color products by baby boomers reflects this tendency for boomers to prolong youth and to gravitate toward products that support their youth obsession. Manufacturers of health-care items, exercise machines, and food products can actively appeal to baby boomers' passion for remaining in youthful shape. However, it is important to note that, while this group shares the same age group, they do not act the same or purchase identical products. There are distinct difference among people with respect to age, income, ethnicity, lifestyle choices, and product/brand preferences which will impact marketing strategies.


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