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Author Question: Edna has taken footage from existing commercials and spliced them together to represent a proposed ... (Read 17 times)

sdfghj

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on: Jun 29, 2018
Edna has taken footage from existing commercials and spliced them together to represent a proposed commercial. Edna has a(n) _____.
 a. storyboard
  b. liveamatic
  c. ripomatic
  d. animatic
  e. photomatic

Question 2

Explain the concept of geodemographic targeting and how it is being used in today's marketplace.


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phuda

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

The word geodemographic is a conjunction of geography and demography. The premise underlying geodemographic targeting is that people who reside in similar areas, such as neighborhoods or postal ZIP code zones, also share demographic and lifestyle similarities. Several companies have developed services that delineate geographical areas into common groups, or clusters, wherein reside people with similar demographic and lifestyle characteristics. These companies (and their services) include CACI (ACORN), Knowldege Factory (ClusterPlus), Experian (MOSAIC), Nielsen Claritas (PRIZM NE), and SBI (GeoVALS). Nielsen Claritas' PRIZM NE system is described in detail in the text, with two of the 66 clusters (Bohemian Mix and Suburban Pioneers) described in detail.


sdfghj

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

patma1981

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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