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Author Question: Quantitative research is concerned with generating insights into and interpretations of those ... (Read 43 times)

vHAUNG6011

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  • Posts: 514
on: Jun 29, 2018
Quantitative research is concerned with generating insights into and interpretations of those advertising elements that influence people's responses to advertisements, and focus groups represent a major form of quantitative ad research.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Marian is uneducated, frustrated with her life, and seeks security and status. Marian would fit into the Generation X category known as _____.
 a. Showers
  b. Bystanders
  c. Yup & Comers
  d. Playboys
  e. Drifters


k.lashomb

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

e


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