Author Question: Jack owns a fishing lodge. He spends 3,000 a month on advertising in May, June, July, and August. He ... (Read 154 times)

captainjonesify · **on:** Jun 29, 2018

Jack owns a fishing lodge. He spends 3,000 a month on advertising in May, June, July, and August. He does no advertising during the other months. Jack is using the _____ advertising schedule.
a. continuous
b. plotted
c. pulsing
d. dated
e. flighting

Question 2

Which VALS segment is made up of young, enthusiastic, impulsive consumers?
a. Innovators
b. Believers
c. Achievers
d. Experiencers
e. Makers