Author Question: In a continuous advertising schedule, an equal or relatively equal amount of ad dollars are invested ... (Read 137 times)

charchew · **on:** Jun 29, 2018

In a continuous advertising schedule, an equal or relatively equal amount of ad dollars are invested throughout the campaign.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Demographics refers to information about consumers' attitudes, values, motivations, and lifestyles as they relate to buying behavior in a particular product category.
a. True
b. False
Indicate whether the statement is true or false