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Author Question: Which of the below is NOT one of the ways to enhance lifetime value? a. increase the retention rate ... (Read 63 times)

dbose

  • Hero Member
  • *****
  • Posts: 597
on: Jun 29, 2018
Which of the below is NOT one of the ways to enhance lifetime value?
 a. increase the retention rate
  b. increase the discount rate
  c. increase the referral rate
  d. cut direct costs
  e. enhance the average purchase volume per customer

Question 2

Elyssa notices an advertisement with information that is contrary to fact. According to the FTC, this is _____.
 a. deceptive
  b. a misrepresentation
  c. misguided
  d. material
  e. unfair


gasdhashg

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


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