Author Question: Compared to broadcast advertising, _____ does not deal with customers as a mass but rather creates ... (Read 82 times)

CBme · **on:** Jun 29, 2018

Compared to broadcast advertising, _____ does not deal with customers as a mass but rather creates individual relationships with each customer or prospective customer.
a. lifetime analysis
b. data mining
c. direct advertising
d. indirect advertising
e. niche advertising

Question 2

The Golden Rule ethical test states that _____.
a. you should take only actions that would be viewed as proper by an objective panel of your professional colleagues
b. you would, regardless of the circumstances, always view certain acts or decisions as unethical and others as ethical
c. you should act in a way you would want others to act toward you
d. you would examine the expected outcome of an act, and if it creates more good than bad, then the act is ethical
e. an act is ethical if you would feel comfortable explaining it on television