In what type of alternative advertising medium can a message of 25 to 30 letters cost between 25,000 and 30,000?
a. restroom space
b. human body
c. fruit labels
d. skywriting
e. street sweepers
Question 2
The practice of marketers in one country using brand names for their products that are virtually the same as the names of established brands from another country is known as _____.
a. piracy
b. trade dress violation
c. private label branding
d. ambush marketing
e. guerilla branding