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Author Question: Which of the following successful media campaigns relied on a consumer-generated story about the ... (Read 163 times)

abc

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on: Jun 29, 2018
Which of the following successful media campaigns relied on a consumer-generated story about the brand?
 a. Old Spice's Smell Like a Man, Man
  b. Nike's Write the Future
  c. UPS's Driver for a Day
  d. Burger King's Whopper Sacrifice
  e. Evian's Roller Babies

Question 2

In evaluating candidate names during the Brand Naming Process, names are evaluated using criteria such as _____.
 a. managers' subjective judgment of the suitability of the name
  b. consumers' awareness level
  c. technological aspects of the product
  d. favorability of association conjured up by the name
  e. economic conditions that may impact the market


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kthug

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

d


abc

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Reply 2 on: Jun 29, 2018
:D TYSM

Sarahjh

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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