Author Question: Which of the following is a common objective or theme for successful social media themes? a. stories ... (Read 59 times)

chandani · **on:** Jun 29, 2018

Which of the following is a common objective or theme for successful social media themes?
a. stories about competitors
b. fun with interactive games
c. technical specifications
d. complaints from consumers
e. friendly rivalry between companies

Question 2

The name chosen for a brand does three things. It affects the speed with which consumers become aware of the brand, influences the brand's image, and ______.
a. increases sales
b. reduces the impact of competitive offerings
c. plays a major role in brand equity formation
d. increases consumers' knowledge of the product
e. enhances share-of-voice