Author Question: Online advertising formats that use motion, sights, and sounds are referred to as _____. a. banner ... (Read 164 times)

123654777

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Online advertising formats that use motion, sights, and sounds are referred to as _____.
 a. banner ads
  b. third screen media
  c. CTRs
  d. rich media
  e. webblogs

Question 2

What is necessary to create favorable, strong, and unique associations about a brand?
 a. heavy mass media advertising
  b. co-branding
  c. sustained marketing communications
  d. ingredient-branding
  e. brand preference



jasonq

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Answer to Question 1

d

Answer to Question 2

c



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