Interactivity, which is intertwined with _____, allows for users ...

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Interactivity, which is intertwined with _____, allows for users to select the information they perceive relevant and for brand managers to build relationships with customers via two-way communication.
 a. individualization
  b. internalization
  c. interruption
  d. integration
  e. intrusion

Question 2

The basic dimension of brand equity is _____.
 a. brand image
  b. brand preference
  c. brand tolerance
  d. brand insistence
  e. brand awareness

[mmj22343]

Answer to Question 1

a

Answer to Question 2

e

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Thank you

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