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Author Question: Brand equity occurs when the consumer considers two competing brands to be similar. a. True b. ... (Read 123 times)

lak

  • Hero Member
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  • Posts: 546
on: Jun 29, 2018
Brand equity occurs when the consumer considers two competing brands to be similar.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The concept of brand equity should be considered only from the perspective of the customer.
 a. True
  b. False
 Indicate whether the statement is true or false


kilada

  • Sr. Member
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  • Posts: 311
Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

False


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