Brand equity occurs when the consumer considers two competing ...

[lak]

Brand equity occurs when the consumer considers two competing brands to be similar.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The concept of brand equity should be considered only from the perspective of the customer.
 a. True
  b. False
 Indicate whether the statement is true or false

[kilada]

Answer to Question 1

False

Answer to Question 2

False