Brand equity occurs when the consumer considers two competing brands to be similar. a. True b. ...

Author Question: Brand equity occurs when the consumer considers two competing brands to be similar. a. True b. ... (Read 99 times)

lak

Hero Member
Posts: 546

on: Jun 29, 2018

Brand equity occurs when the consumer considers two competing brands to be similar.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The concept of brand equity should be considered only from the perspective of the customer.
a. True
b. False
Indicate whether the statement is true or false

kilada

Sr. Member
Posts: 311

Reply #1 on: Jun 29, 2018

Answer to Question 1

False

Answer to Question 2

False

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