This topic contains a solution. Click here to go to the answer

Author Question: The concept of media is relevant to which marcom tool? a. advertising b. public relations c. sales ... (Read 57 times)

pepyto

  • Hero Member
  • *****
  • Posts: 547
The concept of media is relevant to which marcom tool?
 a. advertising
  b. public relations
  c. sales promotion
  d. personal selling
  e. All of these are correct.

Question 2

A satisfactory mixture of advertising and promotion expenditures can be formulated by considering the different purposes of each. A key strategic consideration is whether _____.
 a. short- or long-term schemes are more important given a brand's life-cycle stage and in view of competitive realities
  b. the budget would allow for the relatively larger expense of advertising
  c. the organization has the expertise in its current staff to develop successful promotions
  d. the majority of the target market is price sensitive
  e. use of sales promotion is necessary given current economic conditions



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

dawsa925

  • Sr. Member
  • ****
  • Posts: 326
Answer to Question 1

e

Answer to Question 2

a




pepyto

  • Member
  • Posts: 547
Reply 2 on: Jun 29, 2018
:D TYSM


lcapri7

  • Member
  • Posts: 350
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

Normal urine is sterile. It contains fluids, salts, and waste products. It is free of bacteria, viruses, and fungi.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

For a complete list of videos, visit our video library