Author Question: The depth of product mix is measured by the number of product lines a company offers. Indicate ... (Read 201 times)

dmcintosh · **on:** Jun 29, 2018

The depth of product mix is measured by the number of product lines a company offers.

Indicate whether the statement is true or false

Question 2

A marketer is most likely to set prices according to a cash-flow objective when a
A) trial-and-error approach to the market is acceptable.
B) certain market share must be maintained.
C) quick return on investment is desired.
D) higher price is acceptable to the firm.
E) product is expected to have a long life cycle.