Author Question: Which of the following is a requirement for setting pricing objectives? A) The objectives should be ... (Read 72 times)

beccaep · **on:** Jun 29, 2018

Which of the following is a requirement for setting pricing objectives?
A) The objectives should be short-term oriented.
B) There should be only one pricing objective.
C) An evaluation of competitors' prices should be made.
D) The cost structure should be identified.
E) The objectives should be explicitly stated.

Question 2

Shawna is in charge of the marketing strategy for a new toothbrush her firm introduced. The toothbrush has gotten strong accolades from critics, and Shawna's company has taken great steps using advertisements and public relations to promote the product. The biggest hurdle to product adoption, according to Shawna, is that consumers are much more familiar with Colgate Palmolive's toothbrushes. Colgate-Palmolive is the company's greatest competitor and is a much more established brand name. Shawna plans to release a new campaign highlighting the many benefits of its toothbrush compared to its competitors. She hopes consumers will view their product as superior to Colgate-Palmolive's. After the campaign, Shawna's firm plans to offer free samples in select stores. Shawna is using this campaign to stimulate _______________ on the part of buyers so that they will compare their benefits with Colgate's.
A) evaluation
B) trial
C) awareness
D) adoption
E) interest