Author Question: Naked Juice, a subsidiary of PepsiCo, was placed in a negative light when it was revealed that their ... (Read 102 times)

HudsonKB16 · **on:** Jun 29, 2018

Naked Juice, a subsidiary of PepsiCo, was placed in a negative light when it was revealed that their Natural claims on the labels of their Naked Juice products were not necessarily accurate. Synthetic ingredients were detected in the juice. Critics claimed this made the claims of Natural deceiving. Naked Juice agreed to remove the claim from its label. Naked Juice was most likely using the word Natural on its labels for ___________________ purposes.
A) informational
B) legal
C) promotional
D) convenience
E) identification

Question 2

What are some issues to consider when determining a specific price?

reelove4eva · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

A pricing strategy will yield a certain price or range of prices, which is the final step in the pricing process. However, marketers may need to refine this price in order to make it consistent with circumstances, such as a sluggish economy, and with pricing practices in a particular market or industry. Pricing strategies should help a firm in setting a final price. If they are to do so, marketers must establish pricing objectives, have considerable knowledge about target market customers, and determine demand, price elasticity, costs, and competitive factors. The way marketers use pricing in the marketing mix will also affect the final price.