Which of the following is least protectable to most protectable ...

[MGLQZ]

Which of the following is least protectable to most protectable for brand types, as determined by a series of court decisions?
 A) descriptive; suggestive; arbitrary; fanciful
  B) descriptive; arbitrary; suggestive; fanciful
  C) fanciful; suggestive; arbitrary; descriptive
  D) arbitrary; descriptive; fanciful; suggestive
  E) fanciful; arbitrary; suggestive; descriptive

Question 2

Compare and contrast price skimming and penetration pricing.

[Eunice618]

Answer to Question 1

A

Answer to Question 2

Price skimming is the strategy of charging the highest possible price for a product during the introduction stage of its lifecycle. A seller essentially skims the cream off the market, which helps a firm to recover the high costs of R & D more quickly. A danger is that a price-skimming strategy may make a product appear more lucrative than it actually is to potential competitors. A firm also risks misjudging demand and facing insufficient sales at a high price. Penetration pricing is the strategy of setting a low price for a new product. The main purpose of setting a low price is to build market share quickly in order to encourage product trial by the target market and discourage competitors from entering the market. A disadvantage of penetration pricing is that it places a firm in a less-flexible pricing position. It is more difficult to raise prices significantly than it is to lower them.