Brand licensing gives a company the ability to gain more revenue ...

[ts19998]

Brand licensing gives a company the ability to gain more revenue and low-cost or free promotional exposure.
 
 Indicate whether the statement is true or false

Question 2

Knowing the target market's evaluation of price allows the marketer to know how much emphasis to place on price and how to price a product relative to competition.
 
 Indicate whether the statement is true or false

[wuly]

Answer to Question 1

True

Answer to Question 2

True

[ts19998]

Excellent

[cpetit11]

Thanks for the timely response, appreciate it