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Author Question: Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to ... (Read 55 times)

nelaaney

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on: Jun 29, 2018
Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is
 A) brand licensing.
  B) character exploiting.
  C) co-branding.
  D) family branding.
  E) trademark leasing.

Question 2

If Ralph Lauren offers to reduce the price of its women's blazers when retailers buy more than 100 pieces, the designer is offering a ____ discount.
 A) quantity
  B) cash
  C) seasonal
  D) trade
  E) complementary


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amit

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A


nelaaney

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

deja

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Reply 3 on: Yesterday
Excellent

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