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Author Question: If the company that produces Garnier Fructis shampoo and conditioner were to introduce Garnier ... (Read 48 times)

Yi-Chen

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  • Posts: 550
on: Jun 29, 2018
If the company that produces Garnier Fructis shampoo and conditioner were to introduce Garnier Fructis dryer sheets with the same scent, this would be called ____ branding.
 A) brand-extension
  B) licensed
  C) family
  D) individual
  E) new-product

Question 2

Buyers who focus on purchasing products that signify prominence and status are
 A) value-conscious consumers.
  B) price-conscious consumers.
  C) socially-elite buyers.
  D) prestige-sensitive buyers.
  E) brand-aware consumers.


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scikid

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

D


Yi-Chen

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  • Posts: 550
Reply 2 on: Jun 29, 2018
Excellent

nanny

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Reply 3 on: Yesterday
Gracias!

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