When Anheuser-Busch added Michelob Light to the line of Michelob ...

[Jkov05]

When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ____ branding.
 A) brand-extension
  B) individual
  C) family
  D) selective
  E) licensed

Question 2

Vanessa is shopping for a new pair of athletic shoes. Since she is concerned about both the price and the quality aspects of a product, Vanessa is most likely a ___ consumer.
 A) price-conscious
  B) prestige-sensitive
  C) value-conscious
  D) price-conscious and prestige-sensitive
  E) quality-conscious

[zacnyjessica]

Answer to Question 1

C

Answer to Question 2

C

[Jkov05]

Thanks for the timely response, appreciate it

[ryansturges]

Gracias!