Author Question: When a cell phone manufacturer uses a policy of naming each of its phone products differently, such ... (Read 58 times)

@Brianna17

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When a cell phone manufacturer uses a policy of naming each of its phone products differently, such as the Neon, the Star, the Fanfare, and the Illusion, this strategy is called ____ branding.
 A) brand-extension
  B) family
  C) differentiated
  D) individual
  E) new-product

Question 2

To gain market share, when Hyundai first entered the U.S. car market it did so with a comparatively low pricing strategy. One of the negative side effects of making this pricing decision is
 A) a negative impact on consumers' perceptions of quality.
  B) difficulty lowering the prices later.
  C) a high return on investment level affecting tax balances owed.
  D) poor survival chances.
  E) higher developmental costs.



tuate

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Answer to Question 1

D

Answer to Question 2

A



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