Author Question: When a cell phone manufacturer uses a policy of naming each of its phone products differently, such ... (Read 108 times)

@Brianna17

  • Hero Member
  • *****
  • Posts: 550
When a cell phone manufacturer uses a policy of naming each of its phone products differently, such as the Neon, the Star, the Fanfare, and the Illusion, this strategy is called ____ branding.
 A) brand-extension
  B) family
  C) differentiated
  D) individual
  E) new-product

Question 2

To gain market share, when Hyundai first entered the U.S. car market it did so with a comparatively low pricing strategy. One of the negative side effects of making this pricing decision is
 A) a negative impact on consumers' perceptions of quality.
  B) difficulty lowering the prices later.
  C) a high return on investment level affecting tax balances owed.
  D) poor survival chances.
  E) higher developmental costs.



tuate

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

D

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

Alzheimer's disease affects only about 10% of people older than 65 years of age. Most forms of decreased mental function and dementia are caused by disuse (letting the mind get lazy).

Did you know?

You should not take more than 1,000 mg of vitamin E per day. Doses above this amount increase the risk of bleeding problems that can lead to a stroke.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

The largest baby ever born weighed more than 23 pounds but died just 11 hours after his birth in 1879. The largest surviving baby was born in October 2009 in Sumatra, Indonesia, and weighed an astounding 19.2 pounds at birth.

For a complete list of videos, visit our video library