A product that is simply labeled with the product category is ...

[a0266361136]

A product that is simply labeled with the product category is considered a
 A) private brand.
  B) no-name product.
  C) generic brand.
  D) poor-quality item.
  E) lean manufacturer brand.

Question 2

Marketers generally view ____ as the minimum price a product can be sold for.
 A) fixed costs
  B) variable costs
  C) profits
  D) costs
  E) moderate losses

[IRincones]

Answer to Question 1

C

Answer to Question 2

D