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Author Question: A customer must have a particular brand and will accept no substitutes. This is termed brand A) ... (Read 17 times)

Mollykgkg

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on: Jun 29, 2018
A customer must have a particular brand and will accept no substitutes. This is termed brand
 A) preference.
  B) loyalty.
  C) insistence.
  D) recognition.
  E) requirement.

Question 2

The owner of Big Bike Motorcycles is opening a new retail location. Which of the following is most likely to be a fixed cost for Big Bike Motorcycles?
 A) Retail personnel salaries
  B) Advertising on Facebook
  C) Building rent
  D) Electricity
  E) Transportation of sold bikes


dominiqueenicolee

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C


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