When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?
A) Interest
B) Awareness
C) Evaluation
D) Trial
E) Adoption
Question 2
Which of the following is a reason why the use of sales promotion has increased dramatically?
A) Customers are more responsive to advertising.
B) Brand loyalty is increasing.
C) Retailers are demanding greater promotional efforts from manufacturers to boost profits.
D) Retailers are placing a stronger emphasis on long-term results versus short-term results.
E) Customers are less responsive to personal selling.
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