Author Question: When an individual considers whether a product will meet certain criteria that are critical for ... (Read 48 times)

KWilfred

  • Hero Member
  • *****
  • Posts: 570
When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?
 A) Interest
  B) Awareness
  C) Evaluation
  D) Trial
  E) Adoption

Question 2

Which of the following is a reason why the use of sales promotion has increased dramatically?
 
 A) Customers are more responsive to advertising.
  B) Brand loyalty is increasing.
  C) Retailers are demanding greater promotional efforts from manufacturers to boost profits.
  D) Retailers are placing a stronger emphasis on long-term results versus short-term results.
  E) Customers are less responsive to personal selling.



mmj22343

  • Sr. Member
  • ****
  • Posts: 297
Answer to Question 1

C

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

The types of cancer that alpha interferons are used to treat include hairy cell leukemia, melanoma, follicular non-Hodgkin's lymphoma, and AIDS-related Kaposi's sarcoma.

Did you know?

According to the American College of Allergy, Asthma & Immunology, more than 50 million Americans have some kind of food allergy. Food allergies affect between 4 and 6% of children, and 4% of adults, according to the CDC. The most common food allergies include shellfish, peanuts, walnuts, fish, eggs, milk, and soy.

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

Russia has the highest death rate from cardiovascular disease followed by the Ukraine, Romania, Hungary, and Poland.

For a complete list of videos, visit our video library