A television advertisement for Miracle-Gro lawn fertilizer indicates that the product is available at Kmart and Walmart. This form of sales promotion is called a(n)
A) cooperative advertising.
B) dealer listing.
C) push money.
D) dealer loader.
E) advertising allowance.
Question 2
Convenience products are
A) relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.
B) frequently purchased items for which buyers are willing to exert considerable effort.
C) frequently purchased items that are found in certain retail outlets.
D) items that are expensive but are easy to purchase.
E) items that require some purchase planning and for which the buyer often will not accept substitutes.
Rem Koolhaas and Ole Scheeren, OMA, New Headquarters, Central Chinese Television (CCTV), Beijing, ...
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