Recruiting and selection of salespeople should include enough steps to yield the information needed to make accurate selection decisions. However, the stages of the process should be sequenced so that the more expensive steps are
A) near the beginning.
B) always completed before anything else.
C) near the end.
D) paid by the prospects rather than the company.
E) never reached.
Question 2
Charles is new to the realm of digital marketing. Recently, he saw a blog post about his company that was just untrue. He demanded the blogger remove the post. Much to his surprise, however, the post had already spread to other sites. Charles immediately released content on the corporate website and social media pages with information that refuted the post. Much to his surprise, however, the post continued to spread. Charles does not understand why users are spreading the post when his organization has posted information claiming that the post is untrue. Charles has failed to realize that
A) consumers post much more digital content than marketers do.
B) consumer-generated digital content is often trusted over corporate content.
C) the majority of corporate digital communication is not trusted at all.
D) bloggers are professionals who rarely get content incorrect.
E) any publicity, even negative, is better than no publicity.
Information flows from the nucleus to the cytoplasm and back.
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Steps in acute inflammation.
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