Author Question: Mrs. Brucker, you would agree that this is the most attractive car interior in this price range, ... (Read 26 times)

craiczarry · **on:** Jun 29, 2018

Mrs. Brucker, you would agree that this is the most attractive car interior in this price range, wouldn't you? Cliff Davis, a salesperson at Midtown Ford, was using a(n) ____ when he made this statement.
A) referral
B) objective
C) bandwagon approach
D) follow-up
E) trial close

Question 2

The Internet makes it possible for the marketer to communicate with consumers more effectively and more consistently at a lower cost than previously possible. Moreover, the Internet has made it possible for marketers to reach new markets and to target existing markets more precisely. Digital media is the foundation of the marketer's newfound power via the Internet. Digital media-based marketing is different than traditional marketing in a number of ways. More specifically, digital media marketing differs from traditional marketing in which of the following ways?
A) Interactivity
B) Scalability
C) Reliability
D) Sensitivity
E) Convertibility