Jackie is interested in measuring the effectiveness of her firm's ...

[vHAUNG6011]

Jackie is interested in measuring the effectiveness of her firm's public relations campaigns. She would like to perform a content analysis of the firm's messages as well as a readership survey. Jackie is most likely performing a
 A) social audit.
  B) communications audit.
  C) public relations audit.
  D) advertising audit.
  E) environmental audit.

Question 2

Digital marketing uses all digital media to develop communication and exchanges with customers.
 
 Indicate whether the statement is true or false

[Tonny]

Answer to Question 1

B

Answer to Question 2

True