Author Question: Domino's wants to get free publicity and be associated with a worthy cause that resonates with ... (Read 208 times)

futuristic · **on:** Jun 29, 2018

Domino's wants to get free publicity and be associated with a worthy cause that resonates with consumers. It wants to achieve this with relatively little investment. It should engage in
A) press conferences.
B) television advertising.
C) event sponsorship.
D) writing featured articles.
E) celebrity endorsement.

Question 2

Scenario 10.2
Use the following to answer the questions.

Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and nonprofit agencies. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium.

Refer to Scenario 10.2. Politicians could use _____, the ultimate type of social media for reaching those potential voters who want to stay connected to the latest information.
A) podcasts
B) Wikipedia
C) Twitter
D) Pinterest
E) Google