Canon Inc is releasing a new version of its EOS Rebel camera. As part of the launch, they have submitted a 2,500-word story to Popular Photography, a magazine for camera users. This is a public relations tool known as
A) publicity.
B) a news release.
C) a captioned photo.
D) a feature article.
E) a press conference.
Question 2
KFC has restaurants in Mexico where Inactives make up the majority of the online population. To match their marketing efforts with the characteristics of the population, KFC should
A) have a contest to gather consumer-generated content.
B) ignore comments from Critics.
C) add tags to webpages or photos.
D) post its own promotional messages on blogs and websites.
E) focus more on traditional promotions rather than social networking.
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