« previous next »

Author Question: You are the head of marketing for a major oil company based in the United States. Recently, your ... (Read 65 times)

shenderson6

  • Hero Member
  • *****
  • Posts: 573
on: Jun 29, 2018
You are the head of marketing for a major oil company based in the United States. Recently, your company was involved in a major oil spill off the coast of Texas where millions of barrels of crude oil were accidentally released into the Gulf of Mexico. The negative publicity for your company has been fast and furious since the spill occurred. However, your company took a very proactive approach in managing the disaster and the resulting publicity. Now your CEO wants to assess how effective the company has been in repairing its image.
  Which of the following would you recommend to the CEO?
 A) A communications audit
  B) A customer survey
  C) A public relations audit
  D) A press conference
  E) A social audit

Question 2

____ are computer-based online simulated environments that involve participants.
 A) Wikis
  B) Virtual realities
  C) Podcasts
  D) Blogs
  E) RSS feeds


micaelaswann

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

The Babylonians wrote numbers in a system that used 60 as the base value rather than the number 10. They did not have a symbol for "zero."

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

head head
A typical open-end wrench. Note the size difference on each end and that the head is angled 15 ... A typical open-end wrench. Note the size difference on each end and that the head is angled 15 ...
Interdependence of the Major Organs in Vertebrate Fuel Metabolism Interdependence of the Major Organs in Vertebrate Fuel Metabolism
Food Assistance Programs in the United States Food Assistance Programs in the United States
Major cell cycle checkpoints Major cell cycle checkpoints
Video: Exocytosis - secretion

For a complete list of videos, visit our video library