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Author Question: You are the head of marketing for a major oil company based in the United States. Recently, your ... (Read 23 times)

shenderson6

  • Hero Member
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  • Posts: 573
on: Jun 29, 2018
You are the head of marketing for a major oil company based in the United States. Recently, your company was involved in a major oil spill off the coast of Texas where millions of barrels of crude oil were accidentally released into the Gulf of Mexico. The negative publicity for your company has been fast and furious since the spill occurred. However, your company took a very proactive approach in managing the disaster and the resulting publicity. Now your CEO wants to assess how effective the company has been in repairing its image.
  Which of the following would you recommend to the CEO?
 A) A communications audit
  B) A customer survey
  C) A public relations audit
  D) A press conference
  E) A social audit

Question 2

____ are computer-based online simulated environments that involve participants.
 A) Wikis
  B) Virtual realities
  C) Podcasts
  D) Blogs
  E) RSS feeds


micaelaswann

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B


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