You are the head of marketing for a major oil company based in the United States. Recently, your company was involved in a major oil spill off the coast of Texas where millions of barrels of crude oil were accidentally released into the Gulf of Mexico. The negative publicity for your company has been fast and furious since the spill occurred. However, your company took a very proactive approach in managing the disaster and the resulting publicity. Now your CEO wants to assess how effective the company has been in repairing its image.
Which of the following would you recommend to the CEO?
A) A communications audit
B) A customer survey
C) A public relations audit
D) A press conference
E) A social audit
Question 2
____ are computer-based online simulated environments that involve participants.
A) Wikis
B) Virtual realities
C) Podcasts
D) Blogs
E) RSS feeds
Death's-head Hawkmoth (Acherontia lachesis), an old bleached specimen still showing the classic
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