Because ad agencies often get commissions on media purchases, firms can obtain some agency services at moderate prices.
Indicate whether the statement is true or false
Question 2
One trend that has caused consumer-generated information to gain importance is
A) the recession.
B) the globalization of companies.
C) the increase in store brands.
D) the increase of consumers using digital media to publicize their own product reviews.
E) the increase in consumer buying power.
