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Author Question: In unaided recall posttesting, respondents are shown the actual advertisement and are asked whether ... (Read 20 times)

Beheh

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on: Jun 29, 2018
In unaided recall posttesting, respondents are shown the actual advertisement and are asked whether they recognize it.
 
 Indicate whether the statement is true or false

Question 2

____ are free online publicity that helps the company.
 A) Negative customer reviews
  B) Company websites
  C) Anti-company wikis
  D) Positive customer reviews
  E) Social technographics


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dudman123

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

D


Beheh

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

Sarahjh

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Reply 3 on: Yesterday
Excellent

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