In many instances the most appropriate way for a firm to cope with an event that leads to negative public relations is to
A) discourage news coverage of the event.
B) deny that the event occurred.
C) facilitate news coverage of the event.
D) hire a public relations firm.
E) refrain from publicity that reports the event.
Question 2
Which one of the following is likely to concentrate human resources into one unit and serve as the central point for all information flow related to international operations?
A) internationally integrated structures
B) international division structures
C) export departments
D) product division structures
E) global matrix structures
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