A consumer jury is a
A) group of consumers who have purchased the product before and can evaluate its effectiveness.
B) panel of existing or potential buyers of the advertised product brought together to pretest an advertising message.
C) panel of buyers who review and evaluate an advertising message after it has been circulated in certain regions.
D) group of consumers who determine whether or not other consumers have been treated fairly by companies.
E) panel of consumer experts who rank the effectiveness of advertisements.
Question 2
The ______________ of marketing suggests that firms should adopt marketing strategies as though the entire world was one single marketplace. These firms would then market ___________ products using the same marketing mix everywhere in the world.
A) internationalizatio n; customized
B) globalization; customized
C) flexibility; standardized
D) globalization; standardized
E) international vision; custom
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