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Author Question: Todd is developing a print advertisement for Aflac. He knows that the ______ is a critical component ... (Read 118 times)

sam.t96

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Todd is developing a print advertisement for Aflac. He knows that the ______ is a critical component of the copy because _____.
 A) headline; it determines the final layout design
  B) headline; it is often the only part of the advertisement that is read
  C) artwork; it takes up the most space
  D) tagline; it links the copy to the signature
  E) slogan; it links the artwork to the signature

Question 2

The joint venture approach has little appeal to industries involved in extraction of natural resources.
 
 Indicate whether the statement is true or false



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adammoses97

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Answer to Question 1

B

Answer to Question 2

False





 

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