A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)
A) advertising plan.
B) media plan.
C) advertising message.
D) advertising appropriation.
E) media platform.
Question 2
Customs and taboos are culture-bound and should be taken into consideration when products are marketed in a foreign environment.
Indicate whether the statement is true or false