Alan is the CEO of Greensprings Landscaping. At the recent budget planning meeting, Alan stated that last year's sales were down from the previous period. He then went on to say that Greensprings would have a budget of 100,000 for advertising in the coming year. In this instance, Alan was using the
A) arbitrary approach.
B) executive decision process.
C) objective-and-task approach.
D) percentage-of-sales approach.
E) competition-matching approach.
Question 2
U.S. marketers may engage in bribery to compete with foreign firms.
Indicate whether the statement is true or false
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