Author Question: Reinforcement advertising is primarily targeted at A) new potential target markets. B) users of ... (Read 108 times)

PhilipSeeMore · **on:** Jun 29, 2018

Reinforcement advertising is primarily targeted at
A) new potential target markets.
B) users of competitors' brands and products.
C) anyone who uses that type of product.
D) all the stakeholders of an organization.
E) the current users of a particular product.

Question 2

Japan's Sony Corporation is a prime example of a multinational enterprise. With this in mind, which of the following would most accurately characterize Sony's operations?
A) It follows a strategy of market globalization.
B) It has operations or subsidiaries in many different countries.
C) It places most of its emphasis on profits generated in foreign countries.
D) It would not expect its foreign operations to share the same goals as the parent firm.
E) It does not concern itself with differences in markets around the world.