Author Question: In the summer of 2010, oil giant BP runs TV commercials showing its employees talking about their ... (Read 24 times)

burton19126 · **on:** Jun 29, 2018

In the summer of 2010, oil giant BP runs TV commercials showing its employees talking about their part in cleaning up the Gulf oil spill and getting coastal towns back on their feet. This is an example of
a. viral advertising.
b. corporate image advertising.
c. cause-related advertising.
d. advocacy advertising.

Question 2

The ____ is the difference in value between a nation's exports and its imports.
A) net trade value
B) export/import ratio
C) gross domestic product
D) balance of payments
E) balance of trade