« previous next »

Author Question: Product placement is a form of advertising that strategically locates products or product promotions ... (Read 91 times)

lidoalex

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
Product placement is a form of advertising that strategically locates products or product promotions within entertainment media to reach the product's target market(s).
 
 Indicate whether the statement is true or false

Question 2

A leading sporting goods company calls a press conference to announce that the winner of the National Football League's Most Valuable Player Award has signed a contract to endorse the company's products. The advantage of using a press conference rather than other tools is that it
 a. virtually forces the national media to cover the story.
  b. adds credibility and lends an air of importance.
  c. is perceived as a proactive tool.
  d. is easier to integrate into a IBP program.


bassamabas

  • Sr. Member
  • ****
  • Posts: 294
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Nephrolithiasis. Stones, or calculi, may form in several areas within the urinary tract. When they f Nephrolithiasis. Stones, or calculi, may form in several areas within the urinary tract. When they f
Sample inventory order form. Sample inventory order form.
Instructions for Completing the CMS-1500 (02/12) Claim Form Continued Instructions for Completing the CMS-1500 (02/12) Claim Form Continued
How to sketch a quadratic equation that is in standard form (Question 1) How to sketch a quadratic equation that is in standard form (Question 1)
How to fully analyze the standard and factored form of a quadratic equation (Question 1) How to fully analyze the standard and factored form of a quadratic equation (Question 1)
Products like Beano contain enzymes that help reduce the production of gas in the large intestine Products like Beano contain enzymes that help reduce the production of gas in the large intestine
Video: Four Giant Convection Cells oF Earth

For a complete list of videos, visit our video library