Author Question: The absolute dollar outlay for advertising is usually low. Indicate whether the statement is true ... (Read 91 times)

P68T · **on:** Jun 29, 2018

The absolute dollar outlay for advertising is usually low.

Indicate whether the statement is true or false

Question 2

Jennifer is the purchasing manager for the local public school system. Recently, the school received a large grant to make technology-related purchases to enable students to have better access to computers and utilize the Internet. Jennifer is working with the teachers, and they recently developed product specifications that are necessary or required for tablet or laptop computers. What is the next stage in the purchase decision process for Jennifer and the teachers?
A) Search and evaluate possible products and suppliers
B) Problem recognition
C) Select product/supplier and order products
D) Evaluate product and supplier performance