Author Question: Promotion that focuses on creating awareness is only important when introducing a new product to the ... (Read 119 times)

nelaaney · **on:** Jun 29, 2018

Promotion that focuses on creating awareness is only important when introducing a new product to the market.

Indicate whether the statement is true or false

Question 2

Resellers are business intermediaries who buy finished goods and resell them for a profit. Their business model dictates that they consider several factors when deciding which products to buy. Which of the following is a factor the reseller considers when making purchase decisions?
A) The sales tax that must be charged on the product
B) The number of substitutes for the product
C) The availability of financing programs for purchasing the product
D) How the product fits within the product mix of the reseller's other products
E) The perishability of the product