A salesperson sells sets of interrelated components, essentially representing a full range of products and services, to his business customers. His accounts are mainly industrial manufacturers who prefer to purchase entire lines of parts and products from his firm, including producers of steel and aluminum goods, manufacturing plants, heavy equipment producers, and government buyers. This individual is involved in
a. system selling.
b. missionary selling.
c. creative selling.
d. marcom management.
Question 2
If the push policy is used in promoting a product, the firm
A) promotes directly to consumers.
B) promotes only to the next marketing institution down the marketing channel.
C) promotes the product to wholesalers only.
D) promotes the product to retailers only.
E) will be assured of having an effective promotional mix.
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